ALFA ROMEO MUSEUM, ARESE
Freshly renovated and reorganized, the museum is a key piece of the global relaunch project of the Alfa Romeo brand. Spread over three levels, the new tour itinerary offers, in around seventy models, both a history of the Milanese company and a tale of the evolution of the concept of the automobile. From the first 24HP car produced by A.L.F.A, a synthesis of Anonima Lombarda Fabbrica Automobili 105 years ago, to the Giulietta, an iconic car of the 1950s and 1960s. Don't miss the Temple of Victories, a show that presents the 10 greatest triumphs in Alfa history, the "emotional bubbles" dedicated to the experience of the Alfa Romeo world, the room with interactive seats for the 4D projection of films dedicated to the successes of the house. The Arese Alfa Romeo exhibition is on display until 7 January 2017 which, drawing on materials from the Alfa Documentation Centre, reconstructs the construction phases of the company's "headquarters".